Privacy and Security
OUR PRIVACY PHILOSOPHY
Louisville Web Group, Inc. ("LWG") operates this website, the Great Sleep Web site, pursuant to agreements with Great Sleep to facilitate your access to information about and purchase of our products. Our mission is to provide accurate and comprehensive information with the convenience of online purchasing so you can take advantage of the best pricing and product options available for your needs.
INFORMATION AND THE INTERNET
How and Why We Gather Information
You provide us with information when you navigate our online store, search for and add products to your shopping cart, and whenever you make a purchase. For example, when you make a purchase and complete the checkout process, you must provide us with your name, mailing address, email address, and credit card information including, but not limited to, the account holder name, the account number, the billing address, and the card expiration date, so that we may process your order timely and notify you of its status. You might also provide names, addresses and phone numbers for those to whom your purchases are to be shipped. We store this information and use it to respond to your requests, process your orders and to communicate with you, as well as to improve our online store and your experience as our guest.
The information in your account is available to you only if you provide the correct email address you provided to us during checkout and the order number provided by Great Sleep after checkout. We store the information you provide during the checkout process so that you can quickly access your account and review your order.
Occasionally we may ask for additional information, either at the time of checkout or when you participate in a contest, promotion, or survey involving our online store. While these questions are entirely optional, your responses will help us to provide you with a much better and more personalized experience when you visit our online store or hear from us. In addition, depending on the rules that may apply, not answering such questions may also limit your participation in applicable contests or promotions. Occasionally we hear from you directly. For example, you may communicate with Customer Care by mail or e-mail. We also greatly appreciate the suggestions and product reviews that you submit, and your participation in any of our contests, promotions, or surveys. In the course of such activities, in addition to the types of information described above, you may supply us with information that we can use to market and improve our stores and to enhance the quality of service we provide to our guests.
Internet Service Provider ("ISP")
Great Sleep has access to and may collect and analyze certain additional information related to your visits to our online store. Examples of the type of data that we collect and analyze include the Internet protocol (IP) address at which you are connected to the Internet and other information about how you got to our online store and from where. In addition, we may collect and analyze the utilization of coupons or other promotional offers, which offers may be uniquely identifiable as having been delivered to certain persons or made available to specific groups. We may also record and keep track of information such as whether or not you have the capability of receiving e-mail messages in Hyper Text Markup Language (HTML) format, the operating system or browser that you employ, and the phone number or e-mail address that you use to contact us. When we send out e-mail messages, we sometimes receive confirmations that let us know that those messages have been delivered or opened.
We may occasionally add to and update the information that we've collected with new information from outside sources. For example, we may be notified of changes of address and update our records accordingly before a package is delivered to the wrong address. We also may acquire names and mailing addresses from third parties for targeted postal mailings. In an effort to avoid duplication, we may compare information that we've colleted, such as e-mail or postal addresses, to information that we may receive from other companies. In addition, we may combine the information that you've provided to us with demographic information that is publicly available. We may use such combined information to enhance your experience as our guest, as well as to communicate with you by e-mail or postal mail about our products, contests, surveys or promotions.
Domain Name Recognition and "Cookies"
Web servers automatically recognize domain names. The Great Sleep Web site's server(s) will specifically recognize the domain name but will not gain automatic access to any other individually identifying customer information, including your e-mail address. With the exception of this automated process, the only information we collect about you is that which you volunteer either when requesting a catalog at the checkout screen, when you are ordering your products, or when you voluntarily participate in an online promotion, contest or survey.
THE USE OF INFORMATION
At the point of purchase, an e-mail containing the information you provided will be sent to a Great Sleep Customer Care service representative, who will then process your order.
Great Sleep reserves the right to perform statistical analysis and profiling of our customers in the aggregate. This means your personal information, along with other customers, may be evaluated by Great Sleep in order to measure interest in, and to support ongoing improvements and enhancements to, the Great Sleep Web site.
Great Sleep also reserves the right to perform statistical analysis and profiling of our customers individually. This means your personal information alone may be evaluated by Great Sleep in order to provide services tailored directly toward you.
We have carefully selected a company, Coremetrics, to assist us in better understanding how people use our site. The Great Sleep Web site will place cookies on your computer to collect information. The information that is collected through these cookies tells us things like which search engine referred you, how you navigated around our site, what you browsed and purchased and what traffic is driven by banner ads and emails.
Coremetrics analyzes the information it collects from the Great Sleep Web site and returns it to us through a secure web connection. We use the information to help us understand your interests in the Great Sleep Web site and how to better serve you. It also helps us provide you with more personalized product offerings. Great Sleep does not allow Coremetrics to collect credit card information.
Coremetrics may only use your personal information to perform services for us. It may not share your personal information with anyone else, or use it for any other purpose, except on an aggregate, non-personal basis (in other words, the information will not be identified with you). Coremetrics is required to maintain all of the information it collects and analyzes securely and in confidence.
As a visitor to the Great Sleep Web site, you may choose to opt-out of Coremetrics' analysis of your browsing and purchasing behavior on our site by contacting Customer Care. You may also choose to continue to benefit from the improved shopping experience that the Coremetrics analysis allows us to provide, but maintain your anonymity.
Contacting Our Customers
Great Sleep reserves the right to contact you via e-mail, phone, fax, mail, or other means to inform you of new information and changes to the site, to promote its services, to process orders purchased through our online store, or otherwise as Great Sleep sees fit. The recipients of e-mail messages from us may remove themselves from our e-mail list, and each e-mail we send out includes instructions on how to do so. In addition, if you would rather not receive e-mail messages, catalogs, or other mail from us, you can always opt-out by clicking here to exclude yourself from those to whom we may send catalogs or other mail. This helps us be sure that we're only contacting those people who wish to stay up-to-date on our latest news, products, contests, surveys and promotions. Notwithstanding the above, we will send you e-mail messages confirming your order and shipping information when you make a purchase from our catalogs. We may also need to contact you by phone, postal mail, or e-mail if we have a question or otherwise need to communicate with you about your purchase.
Thanks, But No Thanks
If you do not want to receive promotions, catalogs, e-mail messages, etc., just tell us and we will remove your name and contact information from our mailing lists. You can opt-out of our e-mail or postal lists, or add or update information that you have already provided to us, simply by:
1. Checking off the appropriate box during the checkout process.
2. Sending an e-mail to Customer Service
3. Sending Postal Mail to us at: Great Sleep
Attn: Customer Care
10400 Bunsen Way
Louisville, Kentucky 40299
4. Clicking here to go to the opt-out policy page. Also, we welcome your feedback, comments, questions, and suggestions for improvement of our online store. If you would like us to delete or show you your information that you have provided to us, please contact us via e-mail or postal mail at the contacts listed above.
INFORMATION AND CHILDREN
We do not sell or ship any items ordered through this Web site directly to anyone we know to be under the age of 18, nor do we collect any personal information from anyone who we know to be under the age of 18. If you are under the age of 18, you should use this Web site only with the involvement of a parent or guardian and should not submit any personal information to us.
We consider all personally identifiable information you supply us as private and confidential. Only authorized Great Sleep sales/marketing personnel, computer systems administrators, and upper level management have access to your information, which is stored on firewall protected servers.
We engage third parties to perform services in connection with the operation of our business. Examples of these services include, but are not limited to, payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis, and when applicable, data cleansing. We provide personal information to the third parties that provide such services, but we authorize them to use this information only in connection with the services they perform.
We may also offer you the opportunity to purchase products and services provided by third parties, such as magazine subscriptions and extended warranty plans. If you purchase any of these products or services, we will provide your personal information to the third parties that provide them, but we authorize these third parties to use this information only in connection with the products and services they provide.
We may release personal information if we believe in good faith that the law or legal process requires it, we have received a valid administrative request from a law enforcement agency, or such release is necessary to protect the rights, property or safety of TCI or Great Sleep or any of our respective affiliates, business partners, customers, or others. We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Web site during a specific time period or purchased a specific product through this Web site. This information generally is shared in an aggregated form.
NOTIFICATIONS OF CHANGES TO THIS POLICY